Nem todas as pessoas que entram no site da sua empresa est\u00e3o preparadas para fazer uma compra, certo? O Inbound Marketing re\u00fane as a\u00e7\u00f5es necess\u00e1rias para manter o interesse do potencial cliente, educ\u00e1-lo e lev\u00e1-lo ao momento da compra \u2013 sempre com foco no relacionamento entre marca e consumidor.<\/span>[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][image_with_animation image_url=”346″ animation=”Fade In” hover_animation=”none” alignment=”center” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default” margin_top=”0″ margin_bottom_phone=”10%”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”3%” bottom_padding=”6%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”padding-2-percent” column_padding_position=”bottom-right” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][nectar_highlighted_text color_type=”regular” style=”full_text” custom_font_size=”22px”]\n [vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”3%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”padding-4-percent” column_padding_position=”top” top_margin=”4%” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″…<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":486,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"yoast_head":"\nCrie conte\u00fado de valor<\/h2>\n[\/nectar_highlighted_text][vc_column_text css=”.vc_custom_1620679084065{padding-bottom: 2% !important;}”]O conte\u00fado atua como a voz da sua empresa. Ele permite que voc\u00ea converse individualmente com dezenas, centenas e potencialmente milhares de pessoas que procuram respostas e informa\u00e7\u00f5es sobre temas relacionados \u00e0 sua empresa.<\/span>[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”padding-2-percent” column_padding_position=”bottom-right” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][nectar_highlighted_text color_type=”regular” style=”full_text” custom_font_size=”22px”]\n
Atraia novos visitantes<\/h2>\n[\/nectar_highlighted_text][vc_column_text css=”.vc_custom_1620679078730{padding-bottom: 2% !important;}”]O consumidor de hoje est\u00e1 mais informado e preparado do que nunca. Ele pode come\u00e7ar a buscar informa\u00e7\u00f5es muito antes de optar pela compra de um produto ou servi\u00e7o espec\u00edfico. Por isso, fornecer a ele um conte\u00fado de valor gera satisfa\u00e7\u00e3o e cria uma conex\u00e3o com a sua marca.<\/span>[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”padding-2-percent” column_padding_position=”bottom-right” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][nectar_highlighted_text color_type=”regular” style=”full_text” custom_font_size=”22px”]\n
Desenvolva a persona e a jornada de compra<\/h2>\n[\/nectar_highlighted_text][vc_column_text css=”.vc_custom_1620679071346{padding-bottom: 2% !important;}”]Criar uma jornada de compra permite que voc\u00ea estruture um processo sem atrito alinhado com o perfil do seu cliente. Com isso, voc\u00ea pode mover sua persona ao longo dos 3 est\u00e1gios de compra: conscientiza\u00e7\u00e3o, considera\u00e7\u00e3o e decis\u00e3o.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”top” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#f9f9f9″ scene_position=”center” top_padding=”8%” bottom_padding=”8%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”padding-3-percent” column_padding_tablet=”inherit” column_padding_phone=”no-extra-padding” column_padding_position=”right” top_margin_phone=”15%” bottom_margin_phone=”15%” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none” enable_animation=”true” animation=”fade-in-from-bottom”][vc_column_text css_animation=”none”]\n
Como a Soma pode
\nte ajudar?<\/h2>\n[\/vc_column_text][vc_column_text css_animation=”none” max_width=”375″]Confira quais s\u00e3o os servi\u00e7os de Inbound Marketing que voc\u00ea pode levar para a sua empresa!<\/span>[\/vc_column_text][\/vc_column][vc_column column_padding=”padding-4-percent” column_padding_tablet=”inherit” column_padding_phone=”no-extra-padding” column_padding_position=”right” bottom_margin_phone=”10%” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” right_padding_phone=”0″ text_align=”left”][vc_column_inner column_padding=”padding-2-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”left” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none” enable_animation=”true” animation=”fade-in-from-bottom”][nectar_icon icon_family=”linecons” icon_style=”soft-bg” icon_color_type=”color_scheme” icon_color=”Extra-Color-2″ icon_padding=”15px” icon_size=”32″ icon_linecons=”vc_li vc_li-pen”][vc_column_text css_animation=”none” css=”.vc_custom_1620675750282{margin-bottom: 15px !important;}”]\nMarketing de Conte\u00fado<\/h3>\n[\/vc_column_text][vc_custom_heading text=”Crie conte\u00fados de valor para o seu p\u00fablico, construa boas rela\u00e7\u00f5es e conquiste autoridade no mercado.” font_container=”tag:p|text_align:left|color:%23000000″ use_theme_fonts=”yes” css_animation=”none”][\/vc_column_inner][vc_column_inner column_padding=”padding-5-percent” column_padding_tablet=”inherit” column_padding_phone=”no-extra-padding” column_padding_position=”left” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none” enable_animation=”true” animation=”fade-in-from-bottom” delay=”200″][nectar_icon icon_family=”linecons” icon_style=”soft-bg” icon_color_type=”color_scheme” icon_color=”Extra-Color-3″ icon_padding=”15px” icon_size=”32″ icon_linecons=”vc_li vc_li-bubble”][vc_column_text css_animation=”none” css=”.vc_custom_1620675778514{margin-bottom: 15px !important;}”]\n
Gest\u00e3o de Redes Sociais<\/h3>\n[\/vc_column_text][vc_custom_heading text=”Aproveite todo o potencial das principais redes sociais para atrair potenciais clientes e consolidar sua marca na internet.” font_container=”tag:p|text_align:left|color:%23000000″ use_theme_fonts=”yes” css_animation=”none”][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” right_padding_phone=”0″ text_align=”left”][vc_column_inner column_padding=”padding-2-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”left” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none” enable_animation=”true” animation=”fade-in-from-bottom”][nectar_icon icon_family=”linecons” icon_style=”soft-bg” icon_color_type=”color_scheme” icon_color=”Accent-Color” icon_padding=”15px” margin_top=”20″ icon_size=”32″ icon_linecons=”vc_li vc_li-paperplane”][vc_column_text css_animation=”none” css=”.vc_custom_1620675799641{margin-bottom: 15px !important;}”]\n
E-mail Marketing<\/h3>\n[\/vc_column_text][vc_custom_heading text=”Nutra \u00f3timos relacionamentos e fidelize os clientes explorando estrat\u00e9gias certeiras de e-mail marketing.” font_container=”tag:p|text_align:left|color:%23000000″ use_theme_fonts=”yes” css_animation=”none”][\/vc_column_inner][vc_column_inner column_padding=”padding-5-percent” column_padding_tablet=”inherit” column_padding_phone=”no-extra-padding” column_padding_position=”left” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none” enable_animation=”true” animation=”fade-in-from-bottom” delay=”200″][nectar_icon icon_family=”linecons” icon_style=”soft-bg” icon_color_type=”color_scheme” icon_color=”Extra-Color-1″ icon_padding=”15px” margin_top=”20″ icon_size=”32″ icon_linecons=”vc_li vc_li-calendar”][vc_column_text css_animation=”none” css=”.vc_custom_1620675845457{margin-bottom: 15px !important;}”]\n
Planejamento editorial<\/h3>\n[\/vc_column_text][vc_custom_heading text=”Garanta que todas suas a\u00e7\u00f5es tenham um prop\u00f3sito e contribuam com os objetivos tra\u00e7ados.” font_container=”tag:p|text_align:left|color:%23000000″ use_theme_fonts=”yes” css_animation=”none”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"